SUMMARY: You can go in several directions when choosing a landing page optimization tool, but not every direction is right for your team. You need to pick a solution that fits your budget, goals and expertise.
We spoke with three analytics and testing experts to uncover five questions you should ask yourself before investing in a testing solution. Find out how to judge whether a free tool will meet your needs, how paid tools differ, and why you should not build a tool in-house…. [read more: MarketingSherpa: Landing Page Optimization: 5 questions every marketer should ask before choosing a testing tool.]